The already-overpopulated rock artist alcohol industry is about to become even more crowded. Judas Priest frontman Rob Halford has announced plans to unveil his own brand of beer.

Hails and Horns, which Halford describes as a “modern English bitter ale,” is set to debut at this weekend’s Bloodstock Open Air festival. Halford says he created the brew alongside his brother Nigel, who he describes as a “beer aficionado.”

The announcement comes just months after Halford celebrated 35 years of sobriety.

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